One of Canada’s most reputable news networks when it comes to political news. Later sold to the Toronto Star, iPolitics has become a household name in Ottawa, the capital city of Canada. HMS Communications provided SEO Consulting to the staff of iPolitics including their design and technical team as well as their editors and writers in the early stages several months after their founding. We covered topics such as how to write content that will be recognized by search engines for the key-phrases being targeted, how to optimize the website to gain more traffic, and how to optimize images for search engine placement.